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Case study / Design and AI

This Portfolio

Domain
Design and AI
Industry
Personal Website
Link
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This Portfolio

I redesigned and rebuilt my portfolio from scratch — moving from a Framer template to a hand-built static site, designed by me and built with Claude Code. The goal: a site that feels like mine, tells my work in depth, and is fully owned — no platform, no subscription, no lock-in.

Problem Statement

My previous portfolio was a year out of date. It still described past roles, missed the product I now lead as Head of Product, and its template layout made my work look like everyone else’s. Updating it meant fighting a visual editor, and the content lived inside a platform I didn’t control.

Goals

  • Tell the real story: current role, measurable impact, and detailed case studies with genuine product screens.
  • Create a distinctive, confident visual identity that grabs attention without relying on generic effects.
  • Own the stack: plain HTML, CSS and JavaScript, content in simple files, free hosting on GitHub Pages.
  • Make updates effortless: edit one content file, run one command, publish.

Design Direction

  • Palette: pitch black and pure white, with mint for actions, accents and labels, ocean blue and teal for surfaces and the background ribbons, and mist and grey for supporting text.
  • Typography: Gabarito for headlines and body, Red Hat Display for small labels, and Instrument Serif italics for a single accent word per page. I first explored personal-use fonts, then chose close open-licence alternatives so the site can be published legally.
  • Signature element: slow, generative light ribbons drawn on a canvas behind the content — they react gently to scroll and the cursor, and stay still for people who prefer reduced motion.
  • Restraint: I deliberately removed the tells of templated, AI-generated design — pulsing dots, gradient text, glassy cards, glow shadows and cursor spotlights — in favour of solid surfaces, thin borders and plain, direct headings.

Structure

Selected case studies section
Selected case studies alternate image and text, with role, timeline and tags up front.
  • A homepage that leads with who I am and what I’ve achieved — role, location, years of experience and headline metrics — before the work.
  • Case study cards that alternate left and right, each with my role, timeline and industry tags.
  • Side projects with category filters, followed by experience, services and tools.
  • Long-form case studies with a sticky table of contents, a reading-progress bar, captions on every image and a “next project” card.
HP-appen 2.0 case study on desktop and phone
Case study pages: metadata up front, a sticky table of contents on desktop and a comfortable reading column on mobile.

Building It with Claude Code

I designed the site and built it together with Claude Code, treating it like a real product rather than a one-off page.

  • Content as data: every page is generated from simple content files by a small, dependency-free build script — 28 pages from one command.
  • Migration: all content and images were carried over from the old site and self-hosted, with the same URL structure.
  • Case studies from real sources: updated from my resume, the live HP-appen website and the product’s own screens.
  • Mockups: generated by placing real screens — and live pages of this site — into device frames and rendering them, so every image shows the actual product.
  • Quality checks: every build is checked for broken links and images, and each layout is reviewed at phone and desktop widths.

Interactions With a Purpose

  • A 25-second showcase: the homepage hero plays a short reel built from the site’s own content — intro, impact, career journey, selected work, craft and a call to action — with story-style progress bars, pause and scene controls.
  • Seamless navigation: pages transition into each other, a project’s cover image morphs from its card into the case study, and scrolling is smooth and weighted, with gentle parallax on large images.
  • A hello in many languages: the first visit opens with greetings from around the world — including Swedish and Malayalam, for Sweden and Kerala, where I’ve studied and worked — before landing on “Hi, I’m Gauthem.”
  • Living headline and numbers: the hero’s accent word rotates through what good products do, and the key metrics count up as they come into view.
  • Living background: the ribbons bend towards the cursor, and a click or tap sends a ripple through them.
  • Playable product moment: the HP-appen case study includes a real exam question you can answer, with the teacher’s explanation — the product’s core loop, in miniature.
  • ⌘K quick search: jump to any project or page from anywhere.
  • Click-to-zoom on every case study image, and a live Bangalore clock so people in other time zones know when I’m around.

Details That Matter

About, Services and Contact pages on phones
About, Services and Contact on mobile.
  • Responsive from 320px up, with a full-screen mobile menu.
  • Accessible by default: skip link, visible focus states, labelled controls, semantic headings and reduced-motion support.
  • Fast: no framework, lazy-loaded images and a small script for motion and interactions.
  • Shareable: a clean link preview with my photo when the site is posted on LinkedIn or Slack.

Outcome

The result is a portfolio that reflects where I am now — as a product designer who leads teams and ships real software — and that I can update in minutes. Building it end to end with Claude Code also mirrors how I work today: design decisions made by me, with AI accelerating the path from idea to production.

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