End-to-end design, from first question to shipped product.
Research, product strategy, interface design, testing and hands-on development support — for teams that want measurable results.
01
Product Design
I design digital products that are intuitive, scalable, and aligned with real user needs — with founding-designer experience taking products from 0 to 1 across iOS, Android and web. From early concept development and stakeholder collaboration to prototyping and testing, I guide products through each stage of the design process with a focus on clarity, functionality, and business impact. My approach blends strategic thinking with hands-on design execution—ensuring that every product is not only visually cohesive but also technically feasible and ready to deliver value. I work closely with cross-functional teams to turn ideas into usable, effective solutions that users love.
Research and Analysis
Scalable Product Design
Product Launch Support
Minimum Viable Product Creation (MVP)
02
UI/UX Design
I help bring ideas to life through thoughtful, end-to-end product design that balances user needs, business goals, and technical constraints. With experience leading design efforts from concept to launch, I specialize in creating scalable, user-centric products that solve real problems. My process includes product discovery, stakeholder collaboration, user research, ideation, wireframing, prototyping, and testing—ensuring every feature has a purpose and every interaction feels natural. Whether it’s a web app, mobile platform, or internal tool, I design products that are not only beautiful but also functional, measurable, and ready for development.
Storyboard and Sketches
Wireframes (lo-fi)
Testing (mid-fi and A/B)
Design Systems and Prototyping
03
User Testing and Analysis
I specialize in uncovering user needs and behaviors through deep research and data-driven analysis. My Master's in Media Technology focused heavily on user experience research and data interpretation, with my thesis exploring user behavior in gamified systems. I apply both qualitative and quantitative methods—such as interviews, surveys, usability testing, and metric analysis—to inform design decisions and ensure product relevance. From proto-personas to Pirate Metrics and SWOT analysis, I turn insights into clear, actionable strategies that drive better user experiences and measurable results.
Discovery Phase
Usability Testing
Heuristic Evaluation
Affinity Mapping
04
Development Assistance
With a Bachelor’s degree in Computer Science, I bring a strong technical foundation to the design process—ensuring smooth collaboration between design and development. I actively support implementation by using AI-native tools like Claude Code, Figma MCP, Lovable and Cursor to convert design elements into clean, scalable code — and I build complete features from scratch with Claude Code, like the leaderboard and profile in HP-appen. My approach focuses on creating development-friendly designs that align with technical constraints while maintaining design integrity. This combination of design expertise and technical understanding allows me to bridge the gap efficiently and help teams ship high-quality products faster.
Smooth Handover
UI Components Creation
Basic Functionalities
Full-Stack Development
05
Hierarchy and IA
I design clear, intuitive user flows and layouts by applying strong principles of information architecture and visual hierarchy. With a deep understanding of how users navigate and process content, I structure interfaces to guide attention, reduce cognitive load, and support seamless interaction. My work involves organizing complex content into logical, accessible systems—whether it's a single-page app or a multi-layered platform. From sitemaps and navigation models to layout grids and content grouping, I ensure that every element serves a purpose and supports a smooth user experience.
Typography and Component Hierarchy
Sitemap Creation
Taxonomy Design
User Journey Mapping
06
Team Management
As Head of Product and a former design lead, with experience leading both in-house and remote design teams, I bring a collaborative and structured approach to team management. I’ve guided cross-functional teams through complex product lifecycles—ensuring alignment between design, development, and business goals. From setting clear design standards and mentoring junior designers to managing workflows with tools like Jira, Trello, and Miro, I create an environment where creativity and efficiency thrive. My leadership style balances autonomy with accountability, fostering strong communication and delivering consistent, high-quality outcomes.
